At the beginning of 2010, there were a reported 15,979 golf courses in the United States and there are a reported 490 million rounds of golf played yearly which leaves a potential 30,000 rounds per course. With the amount of competition and in today's economic climate, how are golf courses surviving?
I would assume those doing the best would be those under professional golf course management, but how do you select the right management company for your facility?
Much like any other industry, golf course management companies come in all sizes and operate from a variety of different philosophies. The smaller, boutique companies, like Western Golf Properties, tout their attentive hands-on approach to management by offering more customized solutions to personalize the experience at each individual facility while maintaining a strong focus on the customer experience.
While the larger mega-management companies tend to run each facility within a specific standard which can tend to become more cookie-cutter in nature. While size isn't the only factor to consider, take your top challenges as a property and focus on which company can provide solutions to tackle those concerns.
If sales and marketing are struggling, find a company that has dedicated resources to specifically position your facility while creating and maintaining brand integrity.
Is your food and beverage operation not performing? There are golf management companies out there that have dedicated food and beverage teams that treat dining as an equal amenity to the golf operation and can help build that business. Whatever your struggles, there is a golf course management company out there that can meet and exceed your goals and objectives.
About this Author
Zachary Felsom is a 20 year veteran in the Golf course management industry. He has been involved in all aspects of the golf industry; however, his area of expertise lies in the management of golf courses. Please click here for more information on golf course management.
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