Article marketing simply means using articles as an effective marketing tool in promoting a website, a product or service of an online business. There are multiple benefits that this type of marketing can provide in terms of website or product promotion. Here are some of the top benefits for using article marketing:

Benefit # 1 - Article marketing cost nothing to your pocket. It is absolutely free. You don't need to pay anything when using article marketing to promote a product or a service. What you need is hard work and your time to create quality content on your articles. That would be your only investment when using this method of promoting products or services online.

Benefit # 2 - It can be considered as a valuable tool in generating traffic to a website. Once you have written and posted articles, these articles will remain wherever you place it. It will never fade away or get deleted unless you delete it yourself. You can plan on the amount of hits that you want for every written article daily. If you submit your articles to article directories you are even exposing these articles to a wider range of audience resulting to more hits than you have ever planned yourself.

Benefit # 3 - Articles can bring your website massive targeted traffic. This is achieved by means of links that are integrated with your written articles. For instance, someone reads an online article about a certain subject that leads them to a website relevant to that subject; the article pre sells your website leading website visitors to become highly targeted.