Google is constantly visiting your website to check it out for new links, pages and content, you will be rewarded if you keep it fresh.

Content is King - Google still loves websites that are fresh and up to date with plenty of quality content. If you regularly update your site with keyword rich content it is going to keep Google and your visitors happy. Remember people primarily search the internet for information so give them a reason to stay on your site, keep your site easy to read (black text on white works best), easy to navigate, and regularly update your content.

There are various ways to include new content, you could have a news section, blog, customer comments section, special offers, hints and tips etc.
If you get stuck for something to write about simply search the internet for companies similar to yourself and see what they are writing about. You can add product specification, frequently asked questions, there really is no limit to what you can include.

Why not ask your satisfied customers for testimonials and every time you receive one add it too your website, before long your website really is going to be full of useful information for your visitors to digest.

To get more value for your efforts you could email your existing customers every time you add new content to your website, so not only are your search engine rankings improving as a result of your new content, the amount of visitors you receive will also increase. You could also ask your customers if they would like a link on your links page, if you include their company name, web address and company description this is another way to increase your content and also cement relationships with your customers.

Do you want to discover powerful marketing strategies that will help you to grow your business without spending any money?

Download this: Marketing Guide for Small Business