It's no secret that most websites on the internet fail to rank well in the search engines. Yet there are dozens of marketers who get their websites to the top, not just once or twice but consistently again and again. Here's one reason why other people's websites often fail to rank - The same reason yours will when you understand this principle.
Targeting Broad, Non-Buying Keywords
Most people who build a website choose to target keywords that aren't in a buying mode. Even if they've chosen a niche. For example, targeting the keyword "Learn Guitar," is far too broad.
Other marketers would see that as a totally acceptable keyword from someone who's exactly in their market. Yet chances are, with a keyword that broad they simply will not rank!
The best way to make money online is to go where others aren't going - At least not where all the amateurs are going. Don't compete for the high competition keywords - Instead, go for higher converting, lower volume and much lower competition keywords.
Get Less Traffic, Make More Money
Would you rather have 1,000 hits a month and make 10 sales, or would you rather have 100 visitors a month - If almost every single one ends up buying something?
It seems impossible, but it's not. If you target your keyword phrases right, you will get a less traffic - But chances are you'll make a lot more money.
The idea is not to try and rank for broad keywords, but to target people who are in the right mindset. Advanced marketers know that targeted traffic, even if lower in quantity, will make far more money than a bunch of untargeted traffic.
What's the perfect mindset and keywords to target, you might ask?
The Perfect Mindset to Target
The best mindset to target is someone who's already ready to buy. Credit card in hand. They're just doing one last bit of research before they make the purchase. The idea is to catch them right before they buy - And push them over the edge for a nice commission.
If you can get your website ranked for a keyword that can get someone who's in that mentality to come to your website, your chances of making a sale are very high.
These tend to be people who are researching a product. Think about it: Would you type in "Vitamix 4500" unless you were thinking about buying a Vitamix 4500?
Why This is a Winner's Strategy
While most other people are targeting broad keywords, fighting over rankings, you'll do something different. You'll target a variety of lower quantity, high converting traffic. As other marketers compete over scraps, you're quietly making piles of money. Best of all, this strategy doesn't require any money to get started!
About this Author
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