Gardening Business Plan - How to get sales the easy way: mmm, I should correct myself there, it is not easy getting sales but it is made easier if you have a little bit of theory and have some practical know-how.
The 3 main Sales and Marketing objectives of any business are to:
- Increase the number of its customers
- Increase the $ value of sales, or more importantly increase the profit per sale, and finally
- Increase the frequency of sales per customer
When you are planning your gardening business (especially your sales forecasts and marketing) you need to understand that sales can only come from 3 ways.
These 3 ways of making more sales are:
- Getting new customers - think about your sales funnel and all the new leads that you want to attract into your funnel. The Sales Funnel analogy is really important as it creates a picture in our mind of where all our prospects are hanging out and how we can attract them to our funnel. Getting new customers (and obviously, leads) requires a knowledge of what are the right marketing efforts needed to attract new leads / prospects and then to acquire new customers. Marketing your business is a whole new area to look at.
- Increasing the dollar amount of sales to your customers, that is, a combination of increasing your prices and driving down your costs - therefore, improving your profits or bottom line
- Selling more to your existing customer base, or make more sales to existing customers - that is, "Would you like fries with that?" should help you understand this point of up-selling. The aim here is to extract as much as you can from existing customers. It's a fact that you can sell a whole lot easier to an existing customer than to a new prospect.
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