'Press Release' is what the name implies, namely a communication 'released' to the 'press' and containing information that might entice editors of online and hard copy publications to print some of that information and encourage their readers to learn more about whatever you are selling.

Properly done, a press release may be read by millions of readers in your target publication, and downloaded by other editors to use in their own online and print publications and can ultimately leads to thousands of sales for you on eBay. And that pretty much goes no matter what products you sell, be it health and beauty products, cameras, children's clothing or safety equipment.

This has to be one of the easiest ways to attract the widest possible audience of potential buyers for your eBay products and, given a wealth of free press release distribution services, it's a technique you should add right away to your marketing arsenal.

Press releases are typically used to announce recently acquired products or to provide new information about existing goods, and they can tempt lots of people to visit your eBay listings or shop, either to buy right away or to sign up to your eBay shop newsletter for regular product updates and marketing promotions.

So let's say, for example, you sell fire extinguishers and fire blankets, also escape ladders on eBay, which you can promote by sending a press release about preventing accidents in the home to major daily newspapers. Your release may follow on the back of recent high profile cases of children being injured and killed in home fires and your communication gives tips for preventing fires from taking place. Your tips end with an invitation for readers to visit your eBay 'About Me' page to sign up for a free report giving more information about keeping children safe in the home. Your free report ends by inviting readers to visit your eBay shop or listings to learn more about safety products - and to buy them!

But there is a little work involved in getting this free publicity, but don't worry, it isn't hard work. Just bear in mind you are asking busy editors for free publicity, so it makes sense to make your release as easy as possible for those people to read and understand, and for them to include in their publications with the minimum of effort. So, apart from including useful information, well written and free from spelling and grammatical errors, your press release should follow the accepted standard format, which includes:

* Headline.
* Introduction.
* Four or five content rich paragraphs.
* Call to Action.
* Contact Details.
* Summary.

All-in-all this represents a very simple way to drive traffic to all manner of different products and services, including your own and affiliate products at ClickBank.

Go on, give it a go, in just a few hours you may find yourself attracting tens of thousands or even hundreds of thousands of visitors to your product recommendations.