While most marketers are working their butts off trying to get "free" search engine traffic, smart marketers are broadening their horizons and getting a flood of traffic that is not only easier to get but probably far better in quality and quantity. Search engine traffic is great. there is no doubt about it. When someone finds your website via an organic search then there is automatically a level of trust and engagement that makes the sales process a lot easier.
The real challenge with search traffic is that it requires a lot of work and expertise to get a site ranked and once its ranked it takes a lot of work to maintain your ranking. But, what if there are alternatives that are much easier to get the traffic and much easier to maintain the volume?
Well, there is and its probably not something "new" but it is still very much underused. Social networks are huge. Facebook now has more traffic than Google and YouTube is not far behind Facebook. Learning to tap into these traffic sources can explode your traffic and help you to expand your business to a whole new level.
Unlike search traffic, social traffic requires a different mindset. Its all about engagement and interaction. It allows you to build relationships via these social networks and because there is a much higher level of interaction, the quality of traffic is often much better. YouTube is probably the easiest place to start getting free traffic from. With millions of searches daily you can put your video in front of visitors that are hungry for content. With YouTube's unique distribution technology you can also get your video on thousands of website and watch it go viral.
Facebook has become much more than a social network. With Facebook Applications and Fan pages you can use it as a very powerful and effective marketing tool. Although it requires some specialist skills, it can boost your traffic exponentially and if you do it effectively you can even build a community around you and your product(s).
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