Free Autoresponder Software and Is It Worth The Price?

Ok you are probably asking if it's a free autoresponder software how can there be a price associated with it? Well if you are thinking about a free autoresponder chances are your email list is very small or you haven't begun to create one yet. That list, those email addresses are precious little nuggets that can make or break you depending how you use them.

If you wind up sending emails that are loaded down with advertising, or are formatted in an obviously spammy way, odds are you are going to get a lot of unsubscribe requests and probably some nasty remarks as well.

How much time and effort did you put into getting those emails? If you lose the subscriber because your autoresponder emails weren't the best quality then there is a real "price" associated with that.

Once you build a targeted email list up you can make a good living online if you market to your list the right way and provide them with quality content. It is all about building relationships with your customers. You do not just want to try and sell them everything under the sun. Provide them with value first and they will want to buy from you.

However, if you are on a really tight budget then a free autoresponder might be the right choice. Just know what you are getting into. For example a free autoresponder will come with limitations like up to 500 subscribers on the list and a limit of a total of 3,000 emails sent out per month.

Often times the metrics provided with these autoresponders are really bare bones so you won't be able to do any meaningful analysis of your emails.

However the biggest drawback to these services is the advertising that they will embed in your email message. You won't have any control over what gets advertised so it's possible that there may be an ad for the same thing you are promoting so your "free" autoresponder actually becomes a competitor. But even more important is that today, emails littered with ads are less likely to be read and are more likely to be viewed as spam. Is that really the image you want?

Time and time again marketers have discovered that their businesses didn't really take off until they had built a list. The list can make your dreams come true. However, if you don't handle that list correctly, if you can't build a relationship based on trust, then your list is worthless.

Why risk losing even one subscriber because your "free" autoresponder software has turned your valuable message into a spammy looking email? The autoresponder is an important part of list strategy. Invest in a quality autoresponder service and it will pay for itself. Remember, this list is where repeat sales come from. Selling an existing customer is far easier than trying to get the first sale from a visitor. With an effective autoresponder campaign you're going to give yourself repeated shots at getting that first sale and then the repeats will come much faster. Don't mess up the opportunity with a less than professional autoresponder.

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