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Fred Perry: A Brand in Focus

Fred Perry is a world class brand who is renowned for their impeccable clothing ranges - Season after season the brand shaped by Wimbledon sensation Fred Perry continues to impress with flawless lines of highly fashionable clothing and after a glimpse of their Spring/Summer 2012 collection I can say... we're in for another treat. Once again it's all about those incredible polo shirts, light knits and footwear. The reworking of these timeless classics results in another superb collection, ideal for the fashionistas looking for 2012 trends.

Fred Perry Polo Shirts: Timeless Classics

In previous years Fred Perry has released polo shirts to celebrate huge sporting events such as the World Cup and the question on all of our lips is; can we expect to see a range influenced by sporting events this year? 2012 is a huge year for sport, the Olympics are just around the corner and Euro 2012 is in sight, the perfect opportunity for them to impress us with those exclusive polo shirts? Whether they release a range based around popular sporting events or not, you can be assured that this seasons collection is one to watch.

For several decades their signature polo shirt has managed to remain highly fashionable whilst holding those ageless characteristics; the classic polo from Fred Perry is often simple yet always current - The winning combination "it seems" for faultless designs that remain modern and incredibly stylish.

Exclusive ranges

Fred Perry are prominent for magnificent clothing ranges and each season there is a lot of pressure on leading designer labels to craft collections that live up to the expectations of their followers. They often introduce exclusive ranges that keep their loyal followers wanting more - You may be familiar with some of the more popular ranges from Fred Perry including their "Specials" collection, a collaboration with well known band The Specials.

Although I am an avid follower of this brand and find most of their ranges engaging there's one that stands out for me, their Laurel wreath collection. Flawless designs and an incredible attention to detail make this collection of the finest they have produced in their decades of operation.

I am continually drawn to this brand and even after decades in the business Fred Perry's original philosophy is present in every line - Their rise to fame and global stardom has only influenced them to craft greater ranges, one after the other. Although I can't say the brand is perfect in every way I can certainly say this it is up there with the greats and I have no doubt that their futures will be fantastic. I will certainly be on the look for future collaborations and possibly an Olympics and/ or Euro 2012 themed range.

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