Flyer Marketing: How To Get The Best Results

There are a variety of ways and techniques to go about flyer marketing. For all intents and purposes, flyers are the number one marketing tool for small businesses across the country. They allow you to spread your message across a wide demographic, and also allow you to blanket an entire region overnight. This allows you to not only get solid market data, but also allows you to gain knowledge about your target demographic.

Below are the top five ways to get the best results from your flyer marketing - from the distribution, to the design - flyer marketing is perhaps the number one way to ensure that all of your materials are existing.

Paper - Make sure that the paper you use is durable. Many times flyers are being handed out in a variety of ways. They maybe handed out face-to-face, left behind in doctors offices, are put on windshields. As a result, the paper you choose to use should not only be heavy, but durable in order to stand up to the wear and tear of everyday handling.

Design - Make sure that the design you use is in line with your current branding. Your company's branding should not only speak to your target demographic, but also incorporate the same colors and thematics across all of your marketing collateral.

Tracking - Be sure to track the success of your flyer marketing campaign. This will help in providing valuable data as to how successful your efforts were. If segmenting off different codes, it can also help in identifying key times, places, and people that will help in assisting you.

Die cut - Consider a die cut pattern that will help in grabbing instant attention. Grabbing the recipient's attention is paramount in getting their attention. So, before you think of anything else try to think of ways to stand out.

Copy - Make sure the copy is engaging. The headline should instantly get the recipient's attention. Also, consider having the tone of the flyers be casual and conversational in nature. This will help in getting your point across and having a relatable brand.

When you are done, make sure to ask friends family and coworkers what they think. They will be sure to give you honest feedback which will not only help in your current flyer marketing, but will also help in your marketing efforts across all collateral.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.