If you're not happy with the income your business is making, don't rush out and jump on the latest income generating bandwagon. Take stock and see where you can leverage untapped potential already there within your business.

METRIC 1: Revenue by Product

Leverage an existing product or service by taking it to new markets. Grow your revenue for specific products or services, or how much that product or service adds to your bottom line over its lifetime.

How can you identify specific niche markets that don't know about your product or service yet, and would love to have it?

METRIC 2: Customer Lifetime Value

Leverage your existing customer base by helping your customers move to the next stage. Increase your overall profit by growing your customer lifetime value, or how much each customer spends with you over their lifetime as your customer.

How can you identify where your customers are right now, and which of your products or services is ideal for them right now?

METRIC 3: Product ROTI

Leverage your time by focusing on higher value activities. Increase your return on time invested (ROTI), or the revenue or profit you generate for each hour you invest in your business.

How can you identify which tasks are the most profitable for your business, and what to do with the tasks that are not?

METRIC 4: Average Revenue Per Sale

Leverage your relationships by collaborating on higher value products and services. Increase your average revenue per sale, or the value of the products and services you offer through other's contributions.

How can you identify join ventures and partners to collaborate with to raise the value of (and revenue from) the products and services you offer?

METRIC 5: Profit Margin

Leverage your existing sales by streamlining and reducing the cost of sales. Decrease the cost of producing your products or delivering your services, without decreasing their value to your customers.

How can you identify potential cost savings in the creation and delivery of your products and services?

TAKE ACTION:

What asset in your business aren't you leveraging enough? Is it your products and services, your existing customers, your time, your relationships, your existing sales, or something else? Start measuring this, and focus on improving the measure by exploring ways to leverage.