In determining the success and popularity of your site, you need to look at your web design. When you opt for a design and start creating a website, there are some guidelines that you need to follow. This is especially true if you are hiring a professional to do the designing.
First of all, avoid putting banner ads that are not fit to your site. Save the space for ads that have relevance to your content, such as affiliate links. Even Internet users who are new to your site simply ignore these banner ads so you are not accomplishing anything by placing them on the website.
Also, stay away from splash pages. They are a waste of time, and they are a barrier to other pages of the site. The splash page is the one that first appears when people type your site URL. It often presents a picture with the words "enter here" below. There is no use to splash pages and they just take up your time when you design them. Just let the visitors go directly to the website and do not waste their time with this unnecessary page.
Create a site that is simple to navigate. This is very important in the web design that you use. Make sure that even a child can go through all the pages of your website. This means keeping away from drop down menus and the like. These are complicated tools to use, especially for someone who is new to your website. Chances are they will just go somewhere else.
Sometimes it is smart to place audio on your website, but this is not something you do haphazardly. If you are expecting site visitors to spend more than 30 seconds on a certain page, you have to give them an option of muting or pausing the music. This is because there are some people who do not like listening to music when they are trying to read something.
Every person who goes into your website should be able to tell which page they are in. If the person is on your Contacts page, for example, you should let them know that this is in fact where they are. You know your site is not user-friendly if they constantly have to go back to the site they previously viewed just to see where they currently are. This is highly connected with the simplicity and ease of navigation that your site has. A confused website visitor who does not know which part of the site he is in will end up just leaving the site and going to a different one.
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