Traditional advertising is struggling yet most people are so programmed that they are refusing to see the trend taking sales and research online.
The internet now has control over every type of trade, service and sales and to ignore this is folly.

When explaining to people that the internet is giving people choice in their everyday purchases, many of them say, "Oh that does not bother me , because I have a real shop". What they do not understand is that people are now qualifying the business they do business with, and if you are not geared up to give people that information about you online, eventually you will be in a very precarious position.

Video is now very sophisticated and the fuzzy buffering days are quickly disappearing. Streaming is still in its infancy, but if you are going to embed video on to your website try and find a supplier of streaming video, you will not regret it. Who wants to wait 5 minutes to watch a 60 second video?

Using video to connect with your customers makes so much sense, just watch 60 seconds of video and then work out how much text you would need to describe what you saw. Remember that all the subliminal information would need to be written as well e.g. The shot of your premises, the fact that you had a big showroom, the number of staff you employ etc... A picture tells a thousand words and a video is infinity.

Many people who bought websites years ago, became disillusioned with the results they got. They were told that all they needed was to put up a website and the customers would find them WRONG.

Most of them have had no visitors other than friends and relatives who were told about it when they first got it. Those same sites if they were optimised for traffic now would not hold anyones attention and if any one did happen to call they would quickly disappear.

The whole online selling and marketing scene for physical retail outlets and services is totally changing.

Social networking once thought to be a way for students to pass the time is now an integral part of online marketing. Sites like facebook, My Space, Digg, Stumbleupon have become sources of thousands of customers from various age groups. Do not be fooled into thinking that these sites are only used by youngsters, check out the age groups and you will be amazed.

I came across a site recently that has an enormous amount of FREE information about Web 2.0, social networking and video marketing, check out www.adsonvids.com.au their blog is jam packed full of goodies and great advice. They even tell you how to optimise your site for nothing.

Do not delay, if you are serious about your business, you need to prepare for this revolution NOW.