The chill is in the air-and you're already trying to decide what to get that special someone on your list for the upcoming holidays. For a truly distinctive gift, fine luxury watches are always a treasured choice. Beautiful watches serve as both a necessary tool and a memorable piece of jewelry, making them the perfect gift idea. Choosing fine luxury watches from exclusive luxury names such as Breitling, Ebel and Tag Heuer ensures you will be giving a timepiece that whispers eloquence and style. These are stellar brands owned by some of the richest and most discriminating individuals in the world. With histories stretching back over 100 years, these Swiss watches and chronographs are unquestionably accurate to within split seconds and have unparalleled durability and beauty.

Breitling watches are some of the most exclusive watches made. These distinctive Swiss timepieces and chronographs sell from upwards of $10,000 to well over six figure prices. A Breitling watch carries a cachet second to none. Breitling watches are inspired by the aviation industry and are worn by many fighter pilots. Breitling has also produced exclusive precision diver's watches. When purchased through a discount luxury watch dealer, you can find some Breitling designs priced between $2,000 and $5,000.

Precision Swiss watches, like Tag Heuer, are exceptionally made, with the latest design even using a drive belt transmission mechanism rather than traditional gears used in most watches. Tag Heuer is known for unusual and exciting ideas in the world of watches. These watches retail for upwards of $2000. You can purchase discount luxury watches, including Tag Heuer's designs at retail prices of as much as 30% to 50% off from some retailers.

Ebel watches gained global significance as the designated watch for the British Army in World War II. This classic watch brand is known as the "Architects of Time" and are supremely elegant and significant. This luxury brand sells at full price for several thousand dollars. Discount luxury watches made by Ebel can be purchased for less than $1000.

Discount luxury watches are the same quality as the full priced ones, and can be sold for much less due to volume purchases by the retailers. Always be careful when purchasing discount luxury watches however. While you certainly can find authentic Swiss watches at amazing discount rates, there are also many counterfeiters selling cheap imitations of greatly inferior quality. Deal with trusted retailers to be certain you know what you are purchasing. Check with the Better Business Bureau to find out whether a company provides reputable merchandise or has customer service complaints logged against it.

Fine luxury watches such as Breitling, Ebel or Tag Heuer are expensive and beyond many people's budget. Discount luxury watches can allow nearly everyone the ability to own one of these exceptional timepieces, but keep in mind- you won't find an authentic Swiss timepiece for $100. Use common sense when shopping for discount luxury watches and you just might be able to surprise someone with a very special gift during the upcoming holidays.