The internet has changed the home based business industry for good. It used to be that we, as marketers, would take all the risk when advertising. We could only pay for eyeballs. If we wanted to advertise, we had to carefully choose the medium and hope that the right kind of prospects would see our ad.

With Google and other major search engines, it became possible to only pay for advertising when a prospect had already raised his hand and told us they were interested in what we were offering.

Someone who is looking to join Home Wealth University will go to the search engines and begin to look for information on the company. They will type in keywords such as "join home wealth university" or "home wealth university compensation plan" or "home wealth university cost".

Think about this. I no longer had to place an ad in the newspaper and 'hope' that the right people saw it. I only had to place an ad in Google and only pay when someone who types in my targeted keywords clicked on my ad. That's right. I don't pay whenever my ad shows. I only pay when someone clicks on my ad. This is commonly known as pay-per-click.

This method can be set up in a matter of minutes and once you click the activate campaign you can literally generate dozens of leads in a matter of a few hours. Not only that but I can set up the campaign to target only local leads or nationwide. So whether you want to build a business locally or nationally, this tool gives you the ability to do both.

I personally like building nationwide as my pool of prospects increases greatly and with the power of the internet I am able to tell prospects about my business without having to cold call, bug my friends, family or neighbors or buying expensive leads. These are the methods most commonly used by network marketers, which often lead to rejection and frustration.

In fact, this tool is so powerful I was able to easily build a business in a matter of a few short weeks without getting 'black listed' by my friends or family.

I hope you take advantage of it and that it helps you build your business.