When you are developing a web strategy, SEO is going to be extremely important. Having the right SEO tools to help you out can make the difference between success and failure for you. Not sure where to begin when looking for the right SEO tools to help you to optimize your own website? Well, here is a quick look at some favorite tools that can be a huge help to you when you're trying to optimize your own website.

Favorite #1 - Zippy - One of my favorite tools out there today is Zippy, which is a special meta search engine. It actually does queries on some of the top search engines out there and then provides results that are provided in a formatted in a way that is great for those who are creating websites. This is a site that was released by Dave Naylor, who is a well known name when it comes to SEO, and the tools that are provided are excellent for optimizing a website.

Favorite #2 - We Build Web Pages - Another favorite tool out there today is We Build Web Pages. This is an excellent tool that allows you to easily compare your own website against the top sites that are on the Google search engine for certain keywords. All you have to do is enter the keyword phrase and it starts to compare the various metrics on the top 10 ranked sites on Google. You can also take a look at MSN rankings, Yahoo rankings, and more. They offer other excellent SEO tools that you can use as well.

Favorite #3 - NUAH - NUAH is a great site that offers a variety of different tools that you are sure to love. It actually will crawl through your site. It looks at all the pages on your site, shows you their page ranks, the descriptions, and even the keywords on your pages. It offers great sitemap generation. You can easily create a Google site map or even a Yahoo site map with the tools that are offered here. It also craws through and checks out the links on your website as well to make sure that they are working as they should. So, this can be a very valuable tool for people trying to make sure that their site does well on the search engines.

Favorite #4 - Link Harvester - Last of all is Link Harvester, another of my favorite SEO tools  out there today. If you need to do some link analysis on your site, then this is a great tool for you to use. It is quite advance and will find most of the sites that link to your website. It will let you know how many of your website pages are indexed and the amount of links point to specific pages throughout your website.