The key to growing any MLM downline lies in knowledge. What to do, when to do it and how to do it. 96% of network marketers have no clue on what to do. Most people are just taught to get out there and make their list, bug friends and family, and all those other things that just don't make sense. If you're tired of the pace that your MLM downline is growing a change needs to take place. If what you are doing is not working a radical change needs to be made.

To grow a large and profitable MLM downline you need to become a marketer. Someone who masters the art and science of getting your products to the masses. Who has prospects approaching you...instead of the other way around. You can grow any MLM downline to levels of incomprehension if you know marketing inside out...it doesn't matter what your product or service is as long as you are a master of marketing.

So what are the secrets to becoming a master marketer and building a massive, active MLM downline?

Secret #1 - Position yourself as an EXPERT in your industry. Establishing yourself as an expert is pivotal in achieving success with any MLM downline. Look at Microsoft, IBM and McDonald's. These companies have established themselves as an expert in their industry. It doesn't matter whether you're marketing cheeseburgers, vitamins or any other product...for you to build a lucrative MLM downline you need the system, knowledge and 'know-how' that will have prospects literally begging to join your business. Instead of trying to convince people who aren't really interested you need to build a list of prospects that are reaching out to you and asking for what you have.

Secret # 2 - building an MLM downline, in fact, building any business is about marketing and it's about numbers, masses of people - consumers. You need to learn how to put the numbers in your favor. If 'belly to belly' presentations worked don't you think Microsoft would have people going door to door? You have to reach the masses because 80% of your recruits will be lazy...in fact, growing mold on the top of their feet lazy!

Secret # 3 - What better way to reach the masses than to incorporate the 3 marketing mediums that will lead to the most dramatic windfall of new associates into your MLM downline?

The written word - sales letters, articles, blogs and websites all create messages that attract prospects.

The Internet - used properly this tool can be explosive.

The Phone - what better tool for speaking to 10, 20, 30 or more prospects a day?

To build a large, active and profitable MLM downline having prospects is an absolute must, and the more the better. But to make that happen we must become marketers and use true, sound marketing techniques and tools to make it happen.