Facebook is the latest ‘hot’ thing in the Internet world. It’s a social networking site that is starting to rival the likes of MySpace and Friendster. While Facebook is a great way to interact with your friends, it’s also a top way to interact with business associates, customers and prospects. You can generate new leads to your business very quickly with Facebook.

The first thing you’d want to do is to gather all your business associates’ email information and add them to your friends list in Facebook. You can also add famous people in your business niche (make sure they are the genuine article of course!) and gain exposure for yourself and your business. You never know, one day you might form lucrative joint ventures with these big players in your niche.

From time to time, add comments to your friends’ profiles to stay connected. Build long-term relationships with your associates, customers and partners. You could make some very good friends down the road with Facebook very easily, but you must make the effort!

Every so often, post up some notes as well for everyone on your friends list to read. You can post about the latest important event in your life, or some useful snippet that will help them. If you have a blog, you can notify your friends of any new updates via the notes feature.

Make use of videos to provide more useful content. As long as you position yourself as a content provider and someone who genuinely wants to help, you’ll start getting recognized in your niche very quickly. The key is to keep adding content and building relationships.