Backed by an ever-increasing amount of users, currently pegged at four hundred million active subscribers, the social networking site Facebook is a force to reckon with in the online advertising platform business. This is due to the fact that its users average an hour on its site daily, more than what is required to entice a browser to see and click on your ad.
Imagine a person glued to a specific page, every now and then transferring to another page but then returning to that same page and your ad is situated right at the side of his or her own profile. One hour should be more than enough to tempt the person into taking an interest in your ad and the challenge is how to do just that.
But still, the more conventional advertisers opt for Google AdWords because of its more established and proven programs on advertising, which also includes the fact that many have people have already succeeded using the time tested Google AdWords. And at the same time, Google is the undeniable online leader in search engines so the trick here is how to make it to the top of the totem pole search engine so your ads will be clicked on first.
You will see a large difference between Facebook advertising and Google AdWords. There is also a great debate in who delivers the best advertising results for your ads. Different experts will each tell you different strengths and weaknesses of both methods. Your job is to figure out which deliver the best for your particular niche market.
Google searches would be more specific because people will click your link because they are really on the lookout for something. While on Facebook, you have to guess what an individual wants based on their profile.
You can think of it this way: placing an ad on Facebook is the same thing as putting the same ad on a magazine that caters to a specific demographics, like for instance a teen fashion magazine.
So your ad on Facebook is targeted to all that will read the magazine, not necessarily looking for your product but are seeing your ad just the same and this exposes your product to a bigger audience, as opposed to placing an ad on Google where the only people who will be seeing your site are those who are really on the lookout for items similar or exactly what you are selling.
In the end, the comparison boils down to an apples and oranges type of contrast which means each comes up with its own good and bad results. Take for example Facebook's amazing capability to target a specific group of people whereas Google does not have that capacity but is solely based on click per search and if you can create an ad that will appeal to 400 million people then you are made for life.
However, you make make awesome ads in Google which can double the effect of a regular ad since the people that will be seeing it are people who have been to your site.
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