To understand the power of network marketing it helps to understand the financial concept of exponential growth. MLM companies work on this principal, like the population of a species. All life forms have the ability to grow logarithmically or exponentially where the numbers of a species double with each new generation (e.g. 1, 2, 4, 8, 16, 32, 64 etc.). This is the reason, for those few who hang in there, why massive incomes can be produced using this powerful financial concept.
The graph of an exponential growth curve illustrates how it takes a long time for the numbers to add up - the growth curve is nearly flat and the increase practically indiscernible for some time. However, there is a point in the curve where it finally goes from nearly flat to nearly straight up! This is THE pivotal moment in network marketing - the point at which you are rewarded for your all your hard work and dedication. If you stick with it until you reach the "exponential" point on the curve, you will begin to experience a dramatic increase in your income.
An excellent and often used example of exponential growth is the one in which you are given a choice of either $100,000 cash today or a penny a day doubled for a month. Most people choose $100,000 cash today because, "a bird in the hand in worth two in the bush". But the bird-in-the-hand folks who opt for $100K today miss out on over 10 1/2 million dollars at the end of the month! Here is what happens if you opt for a penny a day double for a month: on Day 31 you would have an eye-popping $10,737,418!
Unfortunately, the majority of network marketers simply give up too soon. To be realistic, they need to take a long-range view of their network marketing business by making a commitment to hang in there long enough to hit that curve. It takes determination and longevity. Having a DREAM and establishing goals can bolster your determination and help give you the staying power you need.
One of the major factors that discourages network marketers and delays the achievement of their goals is attrition. Attrition happens when people you've worked hard to recruit quit or drop out. When this happens, it can be a major disappointment and make you feel like you will NEVER get there.
An effective strategy to help overcome this obstacle is to mentally prepare yourself for it and also to acquire an understanding of what causes the people in your downline to give up. Instead of getting discouraged or quitting, do what you can to minimize the rate of attrition in your business. When you do this, you will keep growing and you will eventually hit that point where your income shoots up.
You can minimize attrition by following some tips for network marketing success such as choosing the right company, the right leadership, and the right marketing system plus setting some realistic expectations within your downline, i.e. helping them to understand the time factor involved in exponential growth so that they don't expect overnight success.
About this Author
Randy K. Smith has partnered with some of the industry's brightest minds to provide training, tools, and support for marketing your business on the Internet. Learn more at [http://www.IMDynamite.com]
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