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It is absolutely amazing that people have not looked at the value of image optimization in terms of building a network of income generating activities on the internet. Many people search for images for different reasons. Why then not take advantage of this opportunity to channel the traffic accordingly? We know that people respond very well to visual stimuli if they can see it. If they are buying a mobile phone they want to see what it looks like before they actually commit to a sale. Therefore image optimization and marketing is a match made in heaven. They could complement one another perfectly.
I think that people are held back by the fact that they are so used to looking for textual content on the major search engines. The images are just a secondary discovery when they have already seen the texts. They do not realize that the power of the visual stimuli still operates and it can have some wonderful benefits for the people that are surfing the internet. It takes time to get to this stage but there is definitely a lot of potential in image optimization. The one thing that you have to remember is that search engines cannot see images.
They concentrate on the text that surround the images and then display them accordingly. If you type a search in the Google images box you will get images that are described using the key words that you have entered into the search query. You could put an image of a mobile phone on the internet but if it does not have a description then you will get nothing from it. You have to ensure that the description is accurate and helpful to the search engine. If you just give it a number then no one will find it.
Having seen the lack of image optimization for many websites, you could offer your services for a fee. This will requires some sort of profoma to the client with details of the things that you would like to include in the image optimization sequence. If they can see that you will bring traffic to their products then you will have laid the foundations for a long term business relationship. You should try to make a compelling business case instead of relying on general assumptions. It is imperative that you indicate how the traffic will emanate from the optimized images.
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Top Tip for Readers:
The Salehoo marketing technique includes many optimized images.
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