One of the biggest obstacles that face all network marketers is the knowledge of building a network marketing business fast. It has long been held that it is easier to grow a large networking business fast than it is to build small networking business slowly. Although this is understood, the problem is the lack of knowledge that is available on the subject.

Most marketers complain of the age old problem of getting their down line to duplicate what they are doing to grow their own business. And in turn, many of the new network distributors complain of the lack of support from their Sponsor. The Internet has now leveled the playing field and made this entire process much, much easier.

One of the most unique ways the Internet has helped network marketing, is that allows us to pool our resources much easier. Rather than an individual having to struggle with a small budget for advertising, a team can club together and form an advertising co-op.

When you form an advertising co-op, it allows your new distributors to learn the business slowly from other leaders in your organization. This will give them success in the early days which will then encourage them to stay with you and build their teams with you.

In order to run a co-op successfully, you are going to need certain tools.

To spread the leads out evenly, you are going to need rotator software. As it suggests this software rotates between the lead capture pages of those in your organization giving everyone the opportunity to gain recruits through your marketing system.

You need to maintain a reasonable size to your co-op. To small and you wont generate the money for sufficient advertising. To large and you wont get sufficient click through rate to keep the team happy.

The advertising needs to be spread across a wide variety of media’s. Ezine advertising, pay per click, press releases and lead purchase programs are just a few of these.

In order for the co-op to be successful, you need to keep the entry to the co-op exclusive to your personal down line members. This way, everyone that is recruited is going to be in your personal down line and your entire team will benefit from the co-op as a whole.

Without anyone of the above, your co-op could be doomed to failure.

By leaving out the rotator, your co-op members will not receive their fair share of leads.

If you don’t spread advertising across various forms of media, you are running the risk of your chosen strategy back firing on you and not delivering sufficient leads. You also risk missing out on a large number of your target market.

If you allow other parts of your company to join your co-op, you are effectively giving them your organizations recruits. That would be like Texaco allowing Shell to sell their gas in Texaco gas stations. There would be no benefit for Texaco, but a whole lot of benefit for Shell.

An advertising co-op that is run effectively can cause massive and accelerated growth within your network marketing business.