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As a copywriter, you only have the words on the page (and an occasional) picture to do the selling for you. There is no live, belly-to-belly sale going on. Therefore, you have to rely on the words to bring out as many human emotions as possible, as well as stimulating the senses. There are many powerful copywriting words out there. Read on to find out a few of them.
Power words are basically better versions of a different word that you might choose in your copy. When a customer hears a power word, they will be more inclined to take interest in the sales letter or other advertising piece.
Here is a list of the top 4 copywriting power words:
Free- This is the word that sends everyone running. If you offer something for free to the right audience, they will cause a stampede in order do get something.
You- Copywriting is a conversation. This is where you are talking to one person at one time. By using the word "you" a lot, you are directly communicating with that person, not lumping them in with a group.
New- People are always on the lookout for something new they can buy, that will help make their lives better in some way.
How- This is where the "how to" information comes into play. When a customer has a problem they want a way to solve that problem right now. using the word HOW implies that you have the solution and you are going to share it with them.
Here is list of more powerful words that you can use to increase the impact of your copywriting. In any sales letter, you need to critically scrutinize each word that you use, along with its impact on the sale of the product:
Announcing
Bargain
Challenge
Compare
Discount
Discovery
Easy
Exclusive
Hurry
Important
Improvement
Miracle
Plus
Practical
The next time you write a copywriting project, whether it is for your own small business, or you are writing for someone else, think about replacing some of the words with the power words listed above. If could just increase your sales. These are words that have stood the test of time, being able to stir up human emotion in almost any copywriting project. Take these words and commit this list to memory. Some of them will work on the psyche in a magical way, to increase the usefulness of the product and to create a ton of salivating customers, just waiting to buy all of your products.
About this Author
Joshua Black is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com.
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