More and more people are having websites designed and launched on the internet for a number of reasons. While some people use their website to actually market their products or services, others use their website as an advertising bill board for clients and potential clients to visit and see what they have to offer. This is not to say that all websites are business oriented, as many websites out there are simply for entertainment or for getting messages across to viewers.

The Internet is a very competitive place and even if you have a fantastic website it will still need to be promoted and the way to do this is through SEO which is the abbreviation for "search engine optimization". What this actually means is going through the necessary steps to have your website positioned on page one or as close to it as possible when a keyword is typed into a search engine.

There are many things that you can do to influence the positioning of your website in the search engines and it can be a time consuming process but in the end it will be worth it. Using keywords in the text of your website is very important but it must be done tastefully, so the text in your website reads well. It is recommended that the keyword content of the text in your website not exceed more then 12-15% of the total text.

It is important to remember that once you have drawn visitors to your website, they can leave just as easily and there is no bigger turn-off then ridiculous text that is overloaded with keywords. Another thing that can be done to increase SEO is submitting articles to article directories but you must not submit more than five articles per day or you risk being stuck in Google's "sandbox".