Establish Yourself As the Big Case Lawyer

You could work 10 cases worth $10,000 each, putting in 80-hour work weeks, staying late into the night and missing time with your family. OR, you could work 1 big case worth $100,000, not have to spread yourself so thin on so many different projects, and still net the same results (minus the long hours and lack of family time). Which sounds more appealing?

You Don't HAVE to Take Every Case

If we took every case that walked in our door we'd never sleep! You already turn away clients with cases not in your practice area, so why can't you be even more selective about who you represent? Part of the beauty of successful legal marketing is that when done right, it brings the clients that are looking for your specific legal services, rather than trying to appeal to anyone that needs a lawyer.

When your marketing is only bringing you the ideal clients, it's easy to screen them to see if theirs is a case you'd be eager to take on. Consider the fact that you'll be working with them for weeks, months, even years in some cases, so you deserve to decide if that's a relationship you want to establish. As you consider potential clients and their cases, think about the impact they'll have on your law firm.

Big Cases Mean Serious Clients

No one wants to work with a difficult client and if they're not serious about their case, that's going to add more work to your pile. You want to make sure your client is seriously invested in settling their legal matters, which is why I always make my clients request more from me first to show me they're interested. As you develop your legal marketing, including calls to action is the best way to entice clients to show their level of investment in their legal situation.

Offer to send your free information guides, have them call you to schedule a consultation and demand they act first before you take their case. When you have your consultation, make sure you're asking the right questions to screen out what may become problem clients. If they're already stressing you out in the consultation, you may want to refer them to another law firm.

Big Cases Mean More Time For You

When you're not having to divide your work time between 10 small cases you can be much more productive on your big cases. Most people find that they work more efficiently when they can devote a solid chunk of time to one task, rather than having to shift from task to task in that same time block. If you've only got 2-3 big cases, it's much easier to divide your work time.

When you're not having to dice up your case work schedule, you'll stop missing the end of the work day and actually get home on time for a change! No more realizing it's 6 p.m. and you haven't even begun to touch the other 3-4 small cases sitting on your desk. If you're looking to make a little more time to enjoy the lifestyle you want to live, you need to start by taking only the cases you want to work on.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass. http://www.greatlegalmarketing.com/

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - (703) 591-9829.