Business people always find themselves involved in cross-cultural communication. To communicate with another with different culture background, we have to come to term with it, and we have to understand it. It is not only a problem of smooth language communication in business meeting but a vital factor for future business success.
More and more firms around the world have expanded internationally. It is essential and also the first thing for business people to build cultural awareness if they want to make an effective business communication. By doing so, we can greatly shorten the process of business activities by avoiding cultural conflicts and consequently decrease business cost.
Enhancing cross-cultural awareness requires the business people to be sensitive to different cultures, to interact appropriately with people from different cultures, and to analyze new cultures as they are encountered. One thing business people should put in mind is that people with whom we are interacting are from different cultures. It is essential that we know not only our own cultural rules but also the cultural rules of others. If we know the rules, the other person's behavior will make more sense to us and we will be able to modify our behavior to conform to his expectations.
To enhance cross-cultural awareness, we should try to avoid prejudices and ethnocentrism. We all have our own cultures; however, our cultural background may lead to some prejudices or ethnocentrism in our communication with people from other countries. For example, people from a nation with a long history may look down upon those who come from a nation with a short history. We should try to build a sense of equality among cultures by appreciating the uniqueness of each culture and embracing differences across cultures.
Actually, a business person could not have a complete knowledge of all other cultures, customs, and so on. A business person should learn as much as possible some of the knowledge of cultural rules. Any neglect or ignorance of a given culture may result in troubles or losses for businesses, so business people can never be too culture-conscious in business communication.
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