I will say that the best marketing activity an online entrepreneur can do is email marketing.
You know that about 99% of your website visitors will leave without buying anything from you on their first visit. But if you have a great opt-in offer on you site you can at least grab their name and email -- and then start using email marketing to follow up, build relationships so that they trust and like you, and at least turn them into buyers!
Email marketing is the BEST and CHEAPEST way to stay in touch with your customers. If you go on offering your list information of value you can and build a long term relationships with them.
The first thing you should think of is why the visitors should give you their name and email. You have to offer something in exchange. that could be a free report, download, newsletter, or whatever. Your goal is to get YOUR visitors to subscribe to your list.
To obtain their report or download, they'll have to enter their name and email address into a form on your web page, like this:
To collect their name and email you need an autoresponder service like Aweber. When the visitors type in their contact details and hit the submit button the information will go into your list which is connected to the form.
And you can now contact them in the future. The visitors are now called subscribers, leads, or opt-ins.
Imagine the power when you have build a list of 5,000, 10,000, or 50,000 subscribers -- you now have access to a huge target audience all interested in your product or service!
The list is the key to success in online marketing. By sending valuable information to your subscribers you can establish your credibility as an expert in your field. Or you a special promotion you're running.
The list is your pension. The list can give you lifetime value. Think about this you have a list, they like and trust you, you send your list an offer and you know that 2 % will respond. If you have 10.000 subscribers that is 200 sales and you have just send one email. I hope that you can see how important it is to build a list and build relations to your subscribers.
This Article was written by Kurt Holm. Kurt Holm has been working with online marketing in several years and has written a free report about how anyone can get success building an online business. For a limited period you can get his FREE report "6 pages to a 6 figures" where he tells how anyone can get success in online business.
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