Have you heard all of the many stories about how some self-proclaimed internet marketing guru was able to make five figures in income from sending out a single email? It almost appears as something too good to be true. However there are a few who are seemingly able to pull in fortunes like this almost at will. You can rest assure that these guys didn't always have it that easy.
Many have gone through years of trial and error before actually seeking the kinds of profits that they see today. There are some pitfalls when it comes to email marketing that can eat your profits up if you're not careful.
How Often You Send Emails
Once you've built a sizable email list, you can start to see the fruits of your labor bring you some handsome rewards. Have you ever sent out an email to subscribers on certain days and noticed some responded better than others depending on when you sent it out? There are some marketers out there who will send you two or more emails per day. If you're not careful you could easily tire out your list by showing up too often in their inbox. It's sort of like the saying "if you don't have nothing good to say don't say anything at all". You can apply this to email marketing in the sense that if you don't have any worthwhile content to mail out to your subscribers, it's probably best not to do it at all.
Poor Email Subject Lines
Nothing can spoil a great email marketing campaign like a horrible subject line. It's your first foot in the door to reaching your subscribers wallets. People are very skeptical about what they open in their emails, so you have to make this part of your work count. Some of the best email subject lines have been those that are short and to the point. Also they talk about a benefit that your potential customer just have to have. Avoid saying too much in your email headlines as well, as this could result in very few people opening your email and giving it a thorough read.
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