For your mail campaigns to be productive, all your emails must reach the inboxes of the recipients. To ensure this, you need to have proper deliverability solution. Solutions for delivering email properly should use protocols and state of the art procedures to pass through ISPs, spam filters, and client side filters. It is estimated that 9% of total money spent on email marketing goes waste without proper monitoring solution.

The deliverability issues are handled by email deliverability solution using which you can check whether your mail will reach your client's folder even before sending out the email. Problems like ISP blocks, blacklists, spam filters and others that affect deliverability can be solved if you know that your emails are being blocked. The root cause of failure can be identified using tracking tools and when proper measures are taken, failures can be reduced. You must be informed about hard and soft bounces of your email and this is done by email deliverability solutions.

Deliverability solution will check whether your URL is blacklisted by checking your URL against third party blacklists. Mail authentication will be done for your mail because emails with sender authentication are not considered as spam. Moreover, you can get mail certifications too, which confirm your authenticity. This way, almost all your emails will be white listed. You can easily subscribe to feedback loops and manage email accounts.

After you send out your mails, ISPs are at discretion to send your mails to client inboxes. With ISP tracking, you will know which ISPs are blocking your emails and the reasons for blocking. Aside from manual spam complaints, some email providers may naturally consider your email as a spam and block it. Spam filter checks are used to identify spam filter tests cleared by your emails. This way, you can improve sender reputation and increase the chances of email deliverability.