Email Based Marketing Terms You Should Know

Learning how to use online tools can be hard. Adding to the struggle is when you do not know or understand the terms that are part of it.

Autoresponder

Email marketing services provide access to an autoresponder program that allows you to send messages automatically. This program can also be triggered when readers subscribe or unsubscribe. These programs also provide the ability to send a series of emails in intervals.

Bounce Rate

A percentage number that is the number of bounces or failed deliveries divided by the emails sent. A hard bounce is an email that failed delivery due to a permanent reason. A soft bounce is an email that does not get delivered due to a full inbox or other non-permanent reason.

CAN-SPAM

This requires that all commercial emails include a valid from address and legitimate subject line, meaning one that relates to the email. There also are requirements to include a physical mailing address and an unsubscribe link.

Click Through Rate

This number tells you how many of your readers are actually clicking a link you include in your emails. You get more website traffic when the CTR, click through rate is a high number.

Confirmation message

To reduce the chances of email abuse, a confirmation message allows potential subscribers to verify they want to receive your email. After signing up to your email list, your subscribers will receive this message which contains a confirmation link. Your subscribers must click the link to actually join your list.

Landing Page

Your online business may use a landing page. This is a single page optimized with keyword to encourage visitors to subscribe to your email list. It will include a box to allow your subscribers to give you their name and email address.

Mailing List

A list of email subscribers who have given their permission to receive email from you. Most online business owners say "the money is in the list" in reference to their mailing list.

Newsletter

Sending a regularly scheduled email with valuable information can be a newsletter. It allows you to communicate with your target audience and helps build business by keeping your potential customers thinking about your business.

Open Rate

The number of subscribers who open your emails. Shown as a percentage of the total emails sent, this number helps you judge the effectiveness of your subject line.

Subscribers

When people join your mailing list they become your subscribers and enables you to send them email messages for your online business growth.

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