If you have any sort of business these days, either online or offline, you need to keep track of your customers and prospects, and then you need to stay in touch with them. But with all of the new rules about email spam and our busy schedules, you can't do this by hand any more. Instead, use an email autoresponder system that handles everything automatically. You write your email communications once, and then the system manages the rest.
In order to create a list of people who want what you have to offer, you'll need to give them a way to indicate their interest. This is called targeted email marketing, or 'raised hand marketing,' and it's the best way to serve your prospects and customers and make more profit for your business. Typically this list of people is created by offering something they would value in return for their name and email address.
We used to create lists by collecting business cards, getting people's names on a sign-in sheet, or some other manual method. Then we'd enter those names into our email program and mail them individually or in groups. The current laws about SPAM and email communications won't let us do that any more. In order to create your optin email list correctly, you need to get people to enter their name and email address in an online form, so that you can show that they really did want to receive information from you. That online form is called an optin form or optin box.
You create a blog or a webpage that has this optin form prominently displayed, and you tell your visitors what they will receive immediately (the freebie) and what else they can expect to receive when they sign up. Then the actual emails are typed into your email autoresponder and are sent to them automatically in the sequence you specify. Your email autoreponder system manages people's unsubscribe requests automatically as well. You do the work once, and the email management system takes it from there.
Now that you have an optin email list of people who have raised their hand as being interested in your products or services, you can communicate with them often. Send them emails with content that is of value to them, events they may want to attend, sales or special offers you are having, dates they need to remember... you get the picture. Let them know how much you value them, and start a conversation with them. What questions do they have? What problems might you be able to solve for them? And let that information steer your future offers to your list of prospects and customers.
You'll be able to use your email autoresponder in so many ways that will build your list, create more customers, and provide awesome customer service to create loyal, long-time buyers who are huge fans of you and your business. We invite you to learn more about setting up your optin form and email autoresponder by visiting http://ReinventYourselfandYourBusiness.com.
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