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So what's your conversion rate then? You know, click through. In other words, the percentage of visitors who clock on your link or complete an opt-in form. Two percent? Four percent? Suppose I told you that I have an average visitor click through rate of 4.5% that rocketed to over 23% within fourteen days. Would you be interested?
This informative article explains how a strong video opt-in video can rocket your conversion rate. (I won't concentrate on the mechanics i.e. type of camera, or editing software, just practical tips on the "how to" of a successful opt-in video.
First off, then, what is an opt-in video exactly. Well, it's a video that is embedded on your squeeze page. You don't need to have any text - it's the video, or nothing. It isn't long either, maybe two minutes max. And it focuses solely on getting the visitor to opt-in and give you their name and email address in return for your product.
But a poor video can ruin your chances. So let's get it right.
Make certain that your background is attractive. So many people I work with to record a video worry about how they will look. They spend ages agonizing over their hair, bags under the eyes, or their smile, without thinking about the backdrop to the video. I've seen good scripts murdered by manky office walls, distracting homeware, or upright lights that seem to grow out of the speaker's head! Make sure the focus is only on you.
Third, think about the angle that you're filming from. Don't allow yourself to be filmed from below, or from above (have you noticed how often that happens on news programs? It alters your perception of the speaker, doesn't it?) Make sure that you're talking person to person, eye to eye. Place your web camera at eye level and really connect. It may take a bit or practice but I assure you that it's worth it. The viewer needs to know that they are the only person that counts.
Fourth, don't go off message. In other words, only talk about your product or service. Don't refer to another subject or topic. Don't be irrelevant - nothing will have your viewer reach for the "Back" button quicker. And be very, very careful about humor. Your viewer will almost certainly be in a different country (this is the world wide web, after all) and this will almost certainly mean a different culture, where your humor could, at best, mean nothing, or at worst cause offence. Keep going right to end and focus on your product. And nothing else.
Fifth, tell your audience exactly what they have to do. Give them instructions. And - believe me, this is harder than it sounds - point to the opt-in box that the audience will see on their screen. I say this is hard because you'll be saying, "Fill in the opt in box on the right" - but in practice you'll have to point to the left when you're recording! Ask for their name and email, and briefly explain what will happen when they submit that information.
Sixth, always sell the sizzle, not the steak. Or, as marketeers say, stress the benefits, not the features of your product. So, a feature led spiel might be "This is a 20 part video course shot in hi-def mode with six hours of content blah blah blah." If you are stressing benefits, your script will be something like this: "Have you ever wanted to look irresistible, feel incredibly energetic and be amazingly financially successful? Well, I'm going to teach you all of this and more - etc etc." Get my point?
Seventh, don't waffle. Keep things pretty brief. Given the variable bandwidth and download speeds that are around, two to three minutes is the max. And - I've got a short attention span. Am I the only one?
Eighth, smile. Be enthusiastic. I don't think of myself as curmudgeonly, but I always stick a smiley face above my webcam when I'm recording. Sad, isn't it? But it does make a difference, and it will to your recording as well.
And remember - you aren't speaking to the camera. You're talking to your best friend, or lover. Don't fake it - talk naturally, and warmly.
I hope these tips help you make a fantastic video to use in your squeeze page. If you do, you'll make money online!
My best to you.
About this Author
Was this article of interest and value? James Gladwin is a successful Internet marketer and a list building expert. Get your own List Building product that you can sell - and make money! Click here: http://www.ultrasimplewebtraffic.com/email_course_ezine.html
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