Do you understand your market for your ecourse?

Most people just create a basic ecourse just to do it. The issue with this is they may not know enough about their market to make their ecourse effective enough to be profitable.

Let me explain a bit here. Let's say you have a topic in mind, we'll say "widget creation". You go out and see there is a market for creating a widget so you now get excited and put together an ecourse to show someone how to make a widget.

You market your ecourse and put a price on it. You don't have very many sales and you start to wonder why.

There could be several reasons why the lack of sales. But research why, you may want to start by finding out if people are paying money to find out how to create a widget. You may be surprised to find that even though there is a market to find out how to create a widget, the market may be 11 and 12 year olds who don't have any money to buy anything.

Get it? My point is just because you create an ecourse for a market you know is out there doesn't mean that market will BUY products from you. Let's make one thing clear, you probably will always make SOME money in any market doesn't mean you'll make a lot of money from that market.

Just because there is a market for your topic doesn't exactly mean that market is buying anything that pertains to that topic. So when people tell you to understand your market, you should really understand that market.

And, the more of an understanding you have for your target market, the better your ecourse (or any product) will be.