Should an ecoruse be the next piece of your business?

Where does an ecourse come in terms on when to introduce it in the business profit cycle?  The people that follow my teachings know my thoughts on this, but I'll talk about it again because this philosophy can always be stated again.

I truly believe an ecourse is the cornerstone of ANYONE'S business.  Understanding all the different aspects of your business an ecourse touches gives you an edge on others in your field.

First of all, an ecourse can be used to bring people to your list.  A good ecourse not only brings people to you, but it keeps people from leaving as well.

Think about it, if the info is GREAT in an ecourse, why in the world would anyone want to leave the person who created it?

Ecourses are also the catalyst to other products.  Did you know, if done properly, you can turn each module of an ecourse into its own product?  Sure, it may take a little bit of work, but isn't it worth the time to create a good product ONCE, then have it work for you over and over?  

The more products you create, the more likely it is that people will buy stuff from you, which is the point in being in business in the first place, no?  

Let's take it one step further, you can take your ecourse and create a whole teleseminar, or series of teleseminars around it as well.  Think about it, you've already created it, why not take the next step and expand it as well?  It just seems nature.

So, when someone asks me if an ecourse should be the next piece of business, I say absolutely!  The possibilities are then endless.