"An ecourse is the back bone of your business." If you've ever heard me talk, you know that's a phrase I say quite often.

The issue what that is, not too many people take it to heart. People start internet businesses everyday. They start the business for one, bottom line reason, to make money. Whether they want to agree with that statement or not is irrelevant. I have yet to find someone who created their business to NOT make money.

If following my philosophy that an ecourse is the back bone of your business and you're in business to make money, wouldn't it be wise to really look at your ecourse(s)?

Here's what the average person does:

1. They choose their subject or topic.

2. They say "I'll create an ecourse on this topic."

3. They write a few articles and blog posts directing people to their website (and ecourse)

4. Then they wait for people to subscribe.

5. They write another article and another blog post.

6. They continue to wait.

Are you seeing the pattern here? The average person doesn't progress with the ecourse they created. In other words, they don't expand it, they don't tweak it, they don't utilize they tools. They just assume what they have done will work forever.

Don't misunderstand, they may have a GREAT ecourse, but the point is to always expand your business and create additional products. Whether that product is an whole new ecourse or an extension of the first one, the point is to constantly be doing something to progress.

I've outline this several times in the past, from one ecourse, you can create a whole fleet of products, but it all starts with your first.

THEN, after you create an ecourse, don't stop. Keep going and keep creating.

What I'm saying is the average person who creates an ecourse does NOTHING ELSE! Are you average?