Just about everybody is using evideo sales letters, from used car dealerships to hospitals. Almost every advertising agency produces them for their clients to distribute online. Paper ones have been rendered as archaic as direct mail marketing strategies. If your company doesn't have a few different types of evideo letters for your next advertising campaign, you'll be left in the dust.
To make an evideo sales letter, you need presentation software (like PowerPoint), software that does screen capture (like Camtasia Studio), and a microphone. While the PowerPoint presentation is being screen captured, use the mic to record your voice over it reading the pitch from your print copy.
Here are a few things to think about during the planning stage:
- What do you want your customers to know about you, your product?
- Why is your product important, what's new or exciting about it?
- Emphasize your product's points of value before you talk price. What will your customer get for her money?
- Mention all the bonuses, promotions, or special deals you have to offer.
- Your PowerPoint presentation should outline all the fine details of your product's value; your visuals support the narrative.
- If your product has received any negative feedback, address it in your sales letter.
- Follow the KISS rule: Keep It Simple, Stupid.
That's about it: now you know how to make an easy evideo sales letter. Experiment, try things out, get input from several people before you finalize your evideo letters and launch them on your website. This strategy will work for your business!
Daniela Testolini has 19 years of video editing and video production experience that includes broadcast, online, national and international work. http://evideoproducer.com in a valuable resource offering tips on all aspects of video production. Sign up now for your free report and discover the 7 mistakes most newbies make before they even shoot. http://evideoproducer.com
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