For those of you familiar with back linking strategies you all know the value of an EDU link. And for those of you who may be new to all of this, it's simply that in placing a link for our site/blog on another highly ranked site such as an EDU can help increase our SERP or search engine page ranking. Why do we want to do this? The better the ranking, the more natural organic search visitors you can draw to your site/blog. EDU links are a great SEO strategy.
Links from other sites to your site, back links, are seen as a vote of confidence or recommendation from that site. The quality of the site giving the recommendation will obviously have a bearing on our site. EDU sites are looked on as trustworthy and reputable as well as authoritative so a link placed on their site which leads back to our own site can be most valuable.
In looking for EDU sites it is important to remember that not all of them will allow us to leave comments so this can be a bit time consuming, though well worth the efforts when we do locate specific EDU sites that we can post comments on and leave our links. Finding 6 or 7 a day can help your site immensely.
It is also important to understand White Hat SEO etiquette in commenting on any blog, not just EDU. Comments like "Nice post" "I like your site" "Good topic" just don't suffice. In fact this is comment spamming at its worst. It's important to read the post that you're commenting on and then leave an informed, intelligent comment. Others who see your comment will be more likely to click your link and come visit your blog if you have contributed substantially to the topic's conversation.
Now with all this being said I've discovered a great way to not only find EDU sites with blogs, but a way to Keyword Target those blogs. The link that follows can be copied into the Google Search box and then just replace the word "keyword" with the keyword of your own site. For example, my blog targets readers looking for "marketing strategies" so I typed in that keyword and the search results pulled up a list of EDU sites with blogs and most of these blogs do allow comments. Since "marketing strategies" is also a very broad phrase I can type in any other more specific term such as "article marketing" to draw in even more targeted results.
"your keyword inurl:blog site:.edu"
I found some great sites tonight using this EDU links research strategy and left some good comments. One site was from BYU, Brigham Young University, and it was a marketing class blog. The topic was a Google AdWords challenge that is being held for the students...leaving this topic wide open for any marketer like us to give some valuable input!
Linda Saville Trempe is creator of "Affiliate Online Marketing Strategies & Program Review" http://freetrainingblog.com
Linda is active as a Super Sponsor at Tissa Godavitarne's Acme/GDI Support Forum, enjoys mentoring others seeking success, blogger, webmaster and author.
She resides in Colorado Springs, CO and is mother of a grown son & daughter and grandmother to 3. She is a serious affiliate marketer.
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