To make your e-commerce website a success, is like running any normal store-front business:

1. Always observe the highest ethics in your business dealings. Repeat customers and referrals are indispensable. Few things are more important than building and maintaining a good reputation. If you stretch the truth related to the product's features and/or service, you might make a few sales, but eventually buyers will realize that you cannot be trusted and your reputation will suffer.
   • a.) Provide correct descriptions.
   • b.) Always keep to the promised shipping times.
2. Make the page intuitive (simple to navigate) and keep to a minimum number of clicks needed to perform a transaction.
3. Payments should allow online transactions using a credit / debit card or even Paypal if possible. Include a module that will calculate shipping to enable the transaction to be completed in a single visit.
4. A high level of security for your payment function is imperative.
5. Give enough information on the products. Avoid, if possible, a typical user needing to "click for additional details" by providing sufficient information on the product landing page.
6. Display only the highest quality product images. Provide thumbnails to avoid long download times, or split the products into smaller groups or pages.
7. Make your site easy to understand by search-engines. Hire an expert if help is needed to accomplish this.
8. Do not share users' email addresses if you promised that you would not. If you promise users not to put them on a mailing list, then do not start emailing them! (See rule no. 1)
9. You do not want a reputation of spamming. Use only an opt-in opt-out (or double-opt-in opt-out...) email lists and immediately accommodate users who want out.