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E-Commerce Startups - 5 Reasons You Should Outsource Fulfillment
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1. You Should be Focused on Marketing Order fulfillment companies handle the entire backend operation of your business allowing you to focus on efforts that will drive traffic and sales to your website. Let's face it, spending time organizing your merchandise, ordering boxes, and shipping orders is not fun nor does it drive traffic to your site. When you first had the idea of launching your e-commerce venture you did not dream of picking, packing, and shipping orders all day. If you decide to ship orders in-house you will lose valuable time that could be much better utilized marketing and promoting your new company.

2. Create a Solid Foundation in the Beginning Successful e-commerce ventures are the companies that begin with the end game in mind. Partnering with a reliable e-commerce fulfillment company is a huge first step in building a solid foundation for your business. By outsourcing in the beginning you will eliminate many worries of managing the growth of your business and spikes in order volume.

3. Save Time and Money You may think that you can save money by shipping orders yourself. Or you may think it is best to ship orders in-house until the operation becomes too big to handle and then you will outsource. Starting with the end game in mind will help you eliminate many costs overtime. You will not have to pay employees to pick orders or purchase software, racking, computers, servers, warehouse space, insurance, and many other day to day expenses. By outsourcing with an order fulfillment company you will be sharing these expenses with many other companies which will result in much lower costs than trying to do it yourself.

4. You Can Work From Anywhere Have you ever dreamed of being that man or woman you see on the commercial or television that is running their business from a laptop on the beach? While I am not suggesting that every person starting an e-commerce company should pack up and move to the Bahamas, you could be free to travel and work the hours of your choice by outsourcing order fulfillment. With today's modern technology, e-commerce fulfillment companies provide online access to all of the tools, reports and information you need to run your business.

5. Build a Business That Runs Without You In the E-Myth, one of my favorite business books of all time, Michael Gerber writes, "The entrepreneur builds an enterprise; the technician builds a job." Outsourcing order fulfillment is a huge first step in creating a turn key operation which should be the goal of every entrepreneur.

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Article Submitted On: October 14, 2008



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