Everyone wants to get in on the next pet rock, Webkinz or Ugg boot, the next big sales craze that makes a few fortunate souls into millionaires. So how do you know what that next fashionable trend will be or how to take advantage of it with your own online retail store? There is a definite cycle in the sale of any new fad item. The key is to watch for it and catch it at just the right moment. 

Is it possible to predict a trend before it happens, or is your guess as good as mine?   Looking at the trends in Paris and Milan one can foresee what will be in vogue for many of the high end designer products in the U.S. three years down the road. Most of those products would be out of Middle America's price range. The mainstream craze could be a variation on those themes or something completely different. Many times the most popular Hollywood celebrities of the day introduce and flaunt styles that when photographed enough by the paparazzi explode them into new, fanatical, fashion bonanzas.

The next children's craze seems just as impossible to predict as a clothing fad. Whether it emerges as a fictional story on film, TV or in a book series or as a toy or game, the running winner is usually related to fantasy or pretend play. Even though most kids can not afford to keep up with all the latest trends, parents, and grandparents make sure their every whim and fancy is fulfilled.   Some people call it "hush money."

So, if we cannot foretell or prophesy, what do we do to reap the rewards of public frenzy? Well, we get in as soon as possible with an honest and reputable wholesaler who will drop ship all that precious merchandise to our drooling customers who are pulling out their wallets and forking over their hard-earned cash. Of course, it is possible to miss the peak buying time and get into the latest fad just a little too late. The goods are already appearing second hand on the auction sites.  Overstocked dealers are beginning to offer sales to dump their excess stock before they cannot even give it away. But wait, you never bought any inventory and you never filled that empty warehouse. That is right. You were smart about one thing; you found a drop shipper. Pat yourself on the back. You can roll right into that next big craze without skipping a beat.