Looking for a domain name when you are starting up your online business can be a challenge, even though it seems like a small detail. The right name is important because without a good name, your company will not be properly represented. The best thing to do is find something relevant and catchy.
If you look below, you will notice some of the mistakes that other companies have made, and by avoiding them, you can increase your chances of a positive experience.
Don't give your site a long name that takes a while to type out. Believe it or not, most users do not enjoy typing in long names when they are going to a site. This seems insignificant, but it really does keep people away.
Additionally, if you have a long name for your website, you increase the chances that people trying to access it will type in the wrong name and be directed elsewhere, which is the last thing that either you or your potential customers want.
Domain names can be confusing, and that is a big no-no. Just like a bad vanity plate makes absolutely no sense when you read it, so does a bad web address. Simply put, your name should be pretty easy and straightforward to remember.
Three things to keep in mind when selecting your domain name are to make it clever, clear and concise. You will be better served by a name that people will remember, is easy to type, and reflects your company in a positive manner.
One other big mistake that is common is the use of dashes in the domain name. These can be annoying, lead to typing errors, and they just do not reflect a business well. Try and limit your name to something that just has words.
One more note on dashes. They are better served in sites that do online business only. This is because most people will be clicking links directly to the site. However, for someone who has to enter the name into their browser, it will be very easy for them to put the dash in the wrong place and get sent somewhere completely different than your company.
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