A Blog Helps Your Prospect To Get To Know You

Even though you can market this business entirely online, your prospects are still people. Your prospects seek business partners with integrity and they know choosing the right sponsor determines the dynamics of their business.

Your prospects want to know about you and what you might have done. More importantly how you can help them achieve what they want.

Every communication tool you employ becomes another channel for your prospects to determine your ability to lead and the more you can position yourself as the potential candidate for the sponsor, the better your prospects see that you should have the privilege of working with them.

You might not need to be an expert in network marketing, but the more you can articulate the advantages you bring in the mind of the prospect, the better you can attract wide range of prospects. But your prospects need to get to know you and it helps when you can properly communicate with your prospects about your personality, style, values and philosophy through writing.

But what becomes important is that you don't want to just blog about anything. Nobody wants to spend time reading your random thoughts and your prospects are too busy to care why you are in the business.

Instead, what you need to write is what kind of problems you can solve and what advantages you bring to their self-serving needs better than anyone else your prospects deal with.

Those are the things your prospects want to hear from you and not really what you think about the ORAC value within a particular fruit or why you brag on and on about why you think how great your organization may be.

Show your face and be a human and communicate as much as you can with your prospects through your blog so that it pre-sells your opportunity on your behalf.

A Blog Helps You Position Yourself As An Expert

Blogging about a particular topic helps you position yourself as the expert in the field.

Why? Because you are writing!

You might say, "How does writing make me an expert?"

Have you ever met authors who are regarded as experts because they took time to write about something?

Have you ever seen experts whose expertise may be unimportant to you but you looked at them to be the authority in the field?

It's because most of these people write. Experts are not always prolific writers but they write while others don't.

It doesn't matter if you write a book on "how to drink water properly" or "10 ways to speed dial phone numbers" .

As long as you are in the business of solving other people's problems, you have the expertise to position yourself as the authority in that field - that's if you write about it.

Yes, you heard me right. That's if you take time to write about what you know.

You see, I never consider myself as an expert of anything but some people look up to me as an expert in for example... promoting network marketing online.

It's because I write while many other marketers don't. As a matter of fact, there are so many people out there who know the business better than I do and who know how to market it better than I do.

But if you don't take time to write, your prospects don't know that you have the expertise. And if all you say is how many downline members you have had in your previous organization or how many years of experience you have had, you are not explaining all of the benefits that your prospects should experience by getting to know you.

I'd say that 95% network marketers who use the Internet use the web the wrong way.

Majority of the websites I see in so many organizations market the business the same way - that is they "advertise" their businesses.

However, statistics show that 92% of the entire internet users go online to look for information and not a sales pitch.

But prospects and consumers come online to look for information about an opportunity and they need more information about it. They need editorial content rather than advertisement so that they can figure out what's most important to them without being sold.

"People Hate To Be Sold, But They Love To Buy"

The same thing applies to network marketing. Your prospects don't want to be sold, but they are always looking for ways to solve their problems and they need to know how network marketing (or Amigo Health in the case of my business) can meet their pressing need and how you can personally be a solution to their self-serving needs.

You see, English is my second language but I am not afraid to use it market the business. For this obvious reason, I am not the most grammatically correct writer available, but that doesn't stop me from writing.

A Blog Helps You Rank High In Search Engines

The reason why you are reading this page is because you found me on the Internet. And the reason why I am getting your attention is because you found me probably through the search engine result.

I am not the most technical person but my website ranks high in the search engine result. It's because my content is unique and relevant and search engines see that they should include the pages I write.

I used to belong to a MLM company called Everyday Wealth. That's when I started writing on the Internet and I saw my pages getting indexed whenever I wrote about the company until that company stopped operating the business through multi-level marketing.

But my website always ranked high and that picked up lots of free leads without having to pay for advertisement. I never saw that it was very duplicatable because not many people took time to write, but their prospects did find the ones who practiced the same marketing.

But now it's 2006, anyone can build a website if they just use a blog tool. It doesn't matter if you use Blogger, Typepad, or WordPress, if you just follow the instruction, you can easily open up an account and start writing it today.

Since what you write is original and unique, search engines will find your web pages and will start indexing you. This can be done all free of marketing cost.

I love using blogs to market my network marketing. I get to meet prospects every week that have questions and they find me online because I take time to write.

I get to help solve their problems and answer their questions. Without necessarily having to advertise the business, but having to pre-sell the opportunity by being the guy available to help meet their needs.