Dealing With Rejection As a Sales Person

Do you know, what is the most difficult aspect of working as a sales person? While the most obvious answer will be "to make sales", in reality the most difficult aspect is to contend with those clear-cut rejections that are an unavoidable part of sales person's daily routine. If you are working as a sales person, you are destined to encounter these rejections and that too, quite often. So what do you do when facing up rejections every now and then? You cannot afford to get bogged down by refusals or negative responses or you may never be able to make a career in sales. Given below are some guidelines to cope with the rejection and the negative feeling that follows.

That's just a customer saying "No" to a product:

Looking at the rejection in a more realistic way can help you in realizing that rejection is not a big deal. It's just that a customer has refused to buy a particular product or service (and they have every right to do so). There's no point dwelling on such an insignificant issue. While many experts will advise to review your sales pitch or strategy, there's really no need to, especially if you are making some sales, in between these rejections. Truth is that even the most flawless sales pitch (if there's any) will fall flat when presented to a customer who doesn't want to make a purchase. It's as simple as that, so what's the point in putting your strategy under the microscope every time a customer refuses to buy?

Loosening up your Ego:

Most of the times, it's not the missed opportunity that puts us off, but actually the offense we take from being snubbed. The bigger the ego, the harder it is to take in the rejection. Therefore, you must keep your ego in check. If there's any remorse feeling after being rejected, it should only be that of disappointment over missing a chance (even that is unnecessary, since you were never expecting to grab each and every customer in the market).

Go to the next:

"Move on" is probably the best advice one can give to a person who has fall short of his/her targets; however it's easier said than done. In the sales department, it's just so important to move on to the next customer without wasting any time in dwelling on some rejection. Keep an eye on your peer's performance and remember that it's just a part of the game. After all, you'll not be getting those handsome commissions if there was no chance of rejection.

William King is the director of UK Wholesale Dropshippers and Wholesale Trade Suppliers. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.