Creating a Squeeze Page to Promote With PPC? Include These 3 Elements

When creating a squeeze page, there are many things to consider. Your layout, video, headline, and content are just a few of the items to think about carefully. However, there are certain elements you MUST include in order to be able to promote the page with Pay Per Click (PPC) advertising. When you include these three elements, you reduce the risk of being banned by Google. You also increase the trust factor, which means more opt-ins, and a lower cost per conversion.

The first element is a set of links that go either at the top of your page, at the bottom, or on the side, depending on your layout. These links are the privacy policy, terms of service, about us, sitemap, and contact page. Including these links increases the trust value of your squeeze page. When people can see who they are dealing with, and know that they can contact you, they feel better about giving you their information.

The second element is a SITE. People used to use mini-sites - sites with the squeeze and thank-you page only. Today, it is necessary to also have a website behind your squeeze page. One type of website you could use is a blog. Make sure to link to your blog from the squeeze page so that Google can see your site is not a one-page site, but has a real website behind it.

The third element is a little more difficult and time consuming. It is SEO, or search engine optimization. Believe it or not, this is optimization both on AND OFF the page! To start with, make sure that all pages on your site have a keyword optimized title, meta description and meta keywords. This is called "on-page SEO." In addition, make sure that your page ranks naturally in the search engines. To do this, you'll want to place 15-20 pages of content on your site. Each page should be optimized for a particular keyword phrase that is related to your main keyword phrase. For example, if you are writing about internet marketing, some of the related keywords might be "online marketing" or "internet entrepreneurs." Make sure that each of these pages links to your squeeze page with the main keyword that you want it to rank for.

Include these three elements when creating a squeeze page and you'll be well on your way to building a nice-sized list and making more sales.