Your website must be interesting for your visitors. People want prompt answers to one question: "what's in it for me?". The very first paragraph on your home page should give them a good idea of exactly what it is that you do, why they should not only stay on your site, but come back again and what they're going to get if they do come back. Fail to answer these simple questions and they will leave never again to return in most cases.
If you're selling a product or a service, you're sales copy has to be good. It has to be so good in fact that it doesn't actually look like sales copy. People hate to be "sold". If they buy something, they want to buy not because we told them to, but because they wanted to. It sounds simple and if done properly in can be, but the truth is that more people stumble over this than you might think. Have you ever heard the old saying "sell the sizzle, not the steak"? That's exactly what you have to do. Don't tell people to buy something, tell them the benefits of buying that something.
When you're selling something, it has to solve a problem for the people, or at least what they perceive to be the problem. If you're selling curio cabinets, you have to make them feel like they "need" it because their trinkets may get broken, or they "need" it because it will make them display better. So you have to think about the problem a customer might have, and then go forward from there. They may not even know that they have this "problem" until you point it out to them....
When you're writing content for your website, there should be some sort of theme for that site. If you're trying to sell a product that has absolutely nothing to do with you content, you'll fail. Before you start writing that content know your product(s) and or service(s). Then you write your content around that product or group of products. You're articles shouldn't all be sales pitches, but so and so had this problem, and this is how he solved it type stuff.
Yes, people do go online these days specifically looking to buy things. They still don't want to be sold, because so far they are looking for information only. The articles need to make things sound so great that it triggers the need for them to buy. Never, ever lie to anyone or even embellish the truth. You'll make a few sales, but it won't take long to get the word out that your products are trash if they fail to meet the claims you are making.
Always remember that you definitely need to give them the call to action and convince them to buy your widgets, but they don't want high pressure sales, they don't want to buy from banner farms, and if you make specific claims, make sure your widgets will live up to those claims.
Keep your features and benefits separate when telling about your widgets. These are two different things. A feature is something the widget does, while a benefit is a way the features will help the buyer. Use killer headlines in your articles. They need to get the visitor to read what you've written.
Always end your article telling them what they should do, which in this case would be to either click through for more information or use a simple buy it now button.
On average, an individual needs to see your offer 5-7 times before they will react anyway. Giving them fresh new content about your widgets will give them a reason to keep coming back so they WILL buy it.
About this Author
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John Derossett is a writer and online marketer and has been marketing online in various industry's for more than 10 years. He and his wife own and Operate AllStar Marketing Association, Unique Website Content and several other similar websites.
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