Content is the most important part of Yahoo! store. The features enhancement of content display is useful for the store owner. Here I have tried to give you the most possible such features for your Yahoo! store.
Balloon Tips
Tool tips serve a great purpose that it saves your valuable space and allows you to depict other important information neatly. You can integrate tool tips at many places you wish and also according to your needs for instance you can apply tool tips at some key features, with some special offer, product attribute help or section summary.
Specials on Homepage
It is good practice to promote your chosen product on the home page because home page is the most visited page on your site so you can get maximum exposure of your products. You can do programming such a way that you can show selected products in this section. You can change section title for instant you can name it as New Arrivals instead of Best Seller.
Static Pages (Additional Informational Pages)
It is possible to create an additional template in your Yahoo! store so that you can create unlimited static pages without showing in your main navigation. This way you will be able to provide additional information to your audience in form of Articles, tutorials, knowledge base pages, FAQ pages etc. This kind of pages can greatly assist you in customer retention and conversion.
Custom HTML Block as Variable for Promotional Banners
The space below the left navigation can be used to highlighting your marketing messages and promotional offers so create a feature that allows you to use this space with flexibility. You can include many things like image, animation, JavaScript, etc.
Product Carousel
Suppose you want to show more products on product display page then it could be fit in available space. At that time this feature will be useful to show the set of products through scrolling. Your SEO will not be affected because search engines can crawl all the products and will find normally linked.
Next Item / Previous Item Buttons
This feature is helpful when your customers want to browse the product catalogue of a particular category without coming back to the main category page. This informs visitors that how many products are there in that particular category and increase browsing time by letting them peruse each one on an item level basis. In other words it gives the feeling of using paper catalogue. This feature encourages your customers to buy more.
Next Item / Previous Items with Preview Image
This is just like an advanced pagination feature. It lets your customers browse through the product catalogue of particular category without coming back to the main category page. Additionally it shows preview image. This way you can encourage your customers to buy more.
Abhimanyu Mishra is head of projects at IndiaNIC - a leading Yahoo Store Development company which presents quality and cost effective yahoo store development, yahoo store design, yahoo store manager services across the globe. For any queries related to yahoo store management email us at indianic007@gmail.com.
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