Client Follow-Up in Your Marketing Efforts Pays Off

For lawyers, it's not every day you send a client an information package, they read it and come knocking at your door. For most of us, a client just isn't swayed from the get-go. You have to have good client follow-up to keep reminding them that not only are you the lawyer they want, but that you are there for them whenever they are ready.

Remind Them You Are Still There

Your marketing efforts need to start strong and include a consistent follow-up procedure. Clients are always warned that the hiring of a lawyer shouldn't be a snap decision, and your ideal client is smart enough to know this. They're going to be researching their options, and your marketing efforts need to include a client follow-up structure that ensures your ideal client won't forget you when they decide that they are ready to take that next step and retain your legal services.

Many times, clients are researching multiple lawyers, and while they may request information from several, few of these lawyers practice good client follow-up in their marketing efforts. This leaves the client with a single bit of information and nothing more. You, on the other hand, are following up with them by sending multiple packages of relevant information and friendly reminders that show you mean serious business.

What is the client follow-up in your marketing efforts?

-new packages of information relevant to their needs

-monthly newsletters about news in your practice areas

-holiday cards (even better if you can get birthdays or anniversaries)

-yearly print calendars

Not only are all these materials relevant to their needs (and who passes up a free calendar?) but they're also reminders of who you are and what you can do for them.

Repetition Makes For Successful Client Follow-up

Think about the advertisements you remember seeing on TV, the radio, billboards. They're the ones you think of first because you see them so often. Now imagine your client is asked who they used in their divorce settlement. Are they going to remember your name?

They will when they recall the holiday card you send them every year, or remember the calendar with your name on it hanging on their fridge. As trivial as these things may sound, they're the type of client follow-up procedures that get you remembered whenever the term "lawyer" is mentioned. Staying fresh in their minds through a personal follow-up approach makes a much larger impact than any billboard or annoying TV ad could ever provide.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - (703) 591-9829.