Platinum Author
Choosing your niche and selecting your keywords are THE most important parts of this entire process, so spend time on getting it right. Get these 2 steps wrong and you could jeopardize your project before you even start. Most AdSense marketers fail to see that Niche selection and Keyword selection are two very different topics.
Each has its own criteria and each requires its own thought process. Before you choose your keywords you need to find a good niche. If this happens to be something that interests you then that is great, but do not let your interests skew your judgment. Your niche has to be profitable. Example: I once invested time and money into creating a site about parrots (because I own a parrot). I spent 2 days trying to find parrot-related keywords that I could profit from.
Because I was not looking at the big picture the site was a failure. I missed crucial steps and paid the price. I do not want you to do the same. So, let's find your niche (the right way)... In order to start off on the right track it is a good idea to think of products and services that have a high value and/or longevity. If you have ever seen one of those lists of ultra-high-paying keywords then you will have noticed that they are dominated by phrases relating to:
*Lawyers
*Insurance
*Health
*Real Estate
*Web-Hosting
Now I am not saying you can not take a slice of the pie in any of the above niches (I have) but do not limit yourself. Think outside the box. Note here that the last niche in the above list is Web-Hosting. This is not a particularly high value service. You can pick up web-hosting for a nominal cost, BUT it has longevity. If you find a good web-host you are likely to stay with them for years to come. This is why advertisers are willing to pay top dollar for just 1 click. Remember this when it comes to choosing your niche, as there are thousands of other niches that have the longevity factor.
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