Choosing Keywords For Your Lawyer Website

Keywords, also known as key phrases when they use more than one word, are the words clients enter into search engines when looking for information on lawyers in their area. Search engines like Google and Bing use complex methods to analyze and rank every lawyer website to determine where they are listed in the search engine results. The top spot on the search results can be an invaluable position for your lawyer website!

Appropriate Website Keywords for Lawyer Websites

Most clients are searching for a specific type of lawyer when they enter lawyer website keywords. "Personal injury attorney" and "car accident lawyer" are common keywords, but many get more geographically specific. If a client lives in Dallas, they're going to be looking for a lawyer website whose office is local to Dallas, not San Antonio. Therefore, they may be using "Dallas personal injury attorney" as their website keywords with the engines.

Be careful to avoid legal jargon keywords. Your clients are typically not lawyers, so they won't be searching for a an Attorney website with words like "litigation" or "premises liability" but more likely "lawsuit" and "slip-and-fall accident." There are many free keyword help tools by companies like Google that help you examine the popular website keywords that search engines are seeing for lawyer website searches.

Efficient Use of Website Keywords for Search Engines

The way you use your keywords is also important to the search engines. Just having your webmaster place the website keywords in the hidden meta tags of your page isn't good enough for the search engines. They also check that the website keywords you list are used appropriately in the content of your attorney website. This prevents lawyer websites from listing misleading keywords just to generate better search engine visibility.

Your lawyer website content should have a website keyword density of about 2-6%, meaning a 300-word page should use each website keyword about 6-12 times. Writing readable content that sounds natural while still incorporating keywords for proper density is a tricky art. Many companies offer these services for your lawyer website to help with your placement on search engines.

Don't Be Afraid to Get Specific

You should be tracking the analytics-or, statistics on user activity-on your lawyer website. These statistics will tell you how your clients are finding your website, which engines they came from, what sort of keywords they're using, and a host of other useful data.

Looking at the common website keywords that are leading clients to your website will give you clues to which ones attract the search engines the most. You may find that using "fell at Houston restaurant" is getting you more hits than the less specific "Houston personal injury attorney" website keywords. This will not only help in your rankings, but also make writing your content for search engines much easier.

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