Can You Design, Print, and Direct Mail Full Color Pizza Menus for Less Than a Stamp?

One of the reasons that many pizza restaurant owners don't take advantage of full color, direct mail pizza menus is because they are laboring under outdated information. In years gone by, full color printing was so expensive that it was financially out of reach for the small business owner. As a matter of fact, that's why we saw so many horrendous Xeroxed copies of hand written flyers being distributed in neighborhoods, or black and white photocopies of what was once a lovely, colorful menu. Because technology has improved to such a degree, it really is possible to design, print and direct mail a pizza menu for less than the cost of a postage stamp. How is that possible? Four easy words - find the right printer!

Begin with Free Pizza Menu Templates Online

The first area where huge savings are offered when printing a full color pizza menu to kick off that advertising campaign is by utilizing one of many free pizza menu templates online. It's just a matter of finding a few spare moments to sit down at a computer to input the information in provided fields, upload a couple of high quality photos of your most delectable dishes and customizing some coupons and you are on your way to a pizza menu for direct mailing that costs less than a postage stamp, and that includes the postage!

Choose a Printer with Free Templates Online

While there are various sites where it may be possible to find free menu templates, many of them would require saving the information to disk prior to finding a printer who can open the file to determine whether or not they can print your menus. A good printer with an online presence can provide literally every service you need from the template right on through to providing targeted mailing lists and even mailing your pizza menu for less than the cost of a single stamp!

Choosing the Right Template for Your Pizza Menu

Also, when browsing through the available free templates that are online, keep in mind the amount of information you will need to include. If your menu is going to be 'graphic heavy' then perhaps the larger 11" x 17" full color menu will be in your best interest. There is no sense including photos of your most delicious pies and dishes if they will be so small the customer wouldn't be able to see them. Here is another thing many small business owners don't realize and that is even a large 11" x 17" full color pizza menu can be designed with a template, printed and mailed to a targeted market area, and still all for less than the price of a postage stamp!

Half the battle is finding the right full color pizza menu mailer template that allows you to customize it for your restaurant while including all the information and photos you need to include. The other half is finding a printer that is able to print high quality, full color menus, provide a targeted direct mail list, and mail those menus all for less than the cost of a single USPS postage stamp. Find the right printer and you can take care of everything all at the same time. Imagine that - all for less than a single stamp!

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

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